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Cymphonix
Collaborates with D-Link to Enable a Targeted Media Content Delivery Solution
for Hospitality and Visitor-Based Networks
By adding content-awareness, Cymphonix XLi-OS enhances
Wishfi, the highly targeted messaging platform, from D-Link, creating new
revenue for property operators
Orlando, June 22, 2010 -
Cymphonix®, a leader in Secure Web Gateway solutions, today
announced a collaboration with D-Link®, the global leader in
connectivity for small, medium and large enterprise business networking, to combine Cymphonix XLiTM technology with the D-Link ®WishfiTM product line
to enhance highly-targeted advertising for hospitality and visitor-based
networks. Wishfi is a pioneer of intelligent and targeted information delivery
methods designed to offer tailored, revenue-generating content messaging and
advertising for hospitality and visitor-based networks environments such as hotel franchise locations, coffee
shops, cafés, or restaurants, and executive office suites.
"What makes Wishfi so attractive to
hospitality and visitor-based networks is the ability to create value by
offering micro-targeted information to individuals on the network," said Nick Tidd, president of
D-Link North America.
"The unique XLi technology from Cymphonix dramatically increases our visibility
into converged Internet traffic to further enhance Wishfi's precision. We're
delighted to strengthen the Wishfi value proposition and offer our customers
more ways to monetize their Internet services through our collaboration with
Cymphonix."
As users in hospitality or visitor-based
networks log into the Internet, D-Link's Wishfi MediaSpace serves targeted
information as part of the browser window. Information displayed ranges from
sponsored advertisements to targeted internal messaging. Cymphonix XLi OS sits
in-line with the browser traffic and is "content-aware," enabling a very precise
match of sponsored information to the interest of the user.
"D-Link's Wishfi
MediaSpace delivers a ground breaking solution that not only offers hospitality
and visitor-based network operators
a new revenue stream, but also creates a significant value-added service," said
Brent Nixon, president and CEO of Cymphonix. "Cymphonix empowers D-Link's
Wishfi MediaSpace to deliver precisely targeted advertising to users through
our XLi OS, which provides complete visibility to all Internet content. We're
very pleased to team with D-Link on this cutting edge initiative that increases
message effectiveness."
About D-Link
D-Link
is the global leader in connectivity for small, medium and large enterprise
business networking. The company continues to strive for excellence as an award
winning designer, developer, and manufacturer of networking, broadband, digital
electronics, voice and data communications solutions for the digital home,
Small Office/Home Office (SOHO), Small to Medium Business (SMB), Workgroup to Enterprise,
and Service Provider environments. With millions of networking and connectivity
products manufactured and shipped, D-Link is a dominant market participant and
price/performance leader in the networking and communications market. For more
information go to www.dlink.com/serviceprovider/partnerships_wishfi.aspx.
About Cymphonix
Cymphonix
Corporation uses award-winning Secure Web Gateway technology to help
organizations cut the time, effort and cost of controlling converged Internet
traffic. By providing unmatched visibility and control, Cymphonix can shape,
filter, manage and report on network connections for one site or 100+ sites.
For more information go to www.cymphonix.com/d-link-wishfi.html.
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